This is designed by Min Wang for Beijing Olympic 2008. He mentioned, "you can expect to see the game's iconography on just about everything in Olympic with such a massive global audience guaranteed, the job of communicating the event is no small task." (designboom.com 1-2par)"This integrates charm of inscriptions on bones and bronze objects in ancient china with simplified embodiment of modern graphics." I like the strokes of seal characters as their basic form. Everybody in the world can be the "Target audience" for this case, and they can determine what game are symbolized for this designs . I think that these are a good example of "Stereotypes" and "Cliches" for typical sports icons but added impacts and changes with the designers cultural influences.
Cultural influence in design is an interesting topic.
ReplyDeleteJapan has had a strong influence on our American culture with the manga-style and anime-style designs. Culture's all across the world influence the way design works. As designer's, we have to be careful of others beliefs or our ads could fail to reach the target market in other companies, when we are working with a national brand. I'm glad you posted these symbols because it gives us just a small glimpse of the rest of the world. In all cultures it is easy to only see your own world instead of the whole world.
Very interesting post this week. Every country who hosts the Olympic Games seems to come up with a different take on the iconography based on their own culture. I like the curved lines used for these icons and the long leg and arms. It is interesting how each icon is so stereotypical yet still can represent an individual culture.
ReplyDeleteOne of the beauties of graphic design is the way each culture around the world expresses themselves. Different cultures indicates different thinking in ideas,concepts,and beliefs. Its very nice to see how designers can reflect where they come from just by their artwork, which makes us see and appreciate their talent, creativity, and traditions. If everyone came from the same background, then everyone would be doing the same thing which it would become boring because we wouldn't see new ideas being presented.
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